About TP-Link
TP-Link is a global leader in network products and solutions, ranked as the No.1 supplier of WLAN products and serving customers in over 170 countries. TP-Link Nordic has a strong local presence with an established office in Sweden since 2013, supporting regional growth and customer success through innovation, reliability, and strategic partnerships.
We are now expanding our B2B marketing efforts and looking for a driven Business Marketing Specialist to join our Marketing Team. If you are enthusiastic, eager to learn, and want to make an impact in a company that values diversity and entrepreneurial spirit, we would love to hear from you. B2B Business Marketing Specialist
We are looking for a pragmatic and experienced B2B Marketing Specialist with a background in the IT industry. You will play a key role in shaping and executing strategic marketing initiatives for TP-Link’s expanding business segments: Omada by TP-Link and VIGI by TP-Link.
This role is ideal for someone who thrives in a cross-functional environment, is solutions-oriented, and has the ability to turn insights into targeted campaigns that deliver real business value. Key Responsibilities:
- Assist with outbound and inbound marketing activities, demonstrating expertise in: Content development and optimization, Advertising, Event planning.
- Conduct market research to understand the needs, habits, and trends of VARs and VADs.
- Developing value proposition for creative B2B marketing campaigns.
- Collaborate with external partners (VAR/SI/VAD) to execute promotional events and campaigns.
- Work cross-functionally with marketing and other teams to enhance brand awareness and drive B2B marketing effort.
- Plan and implement marketing initiatives aimed at reaching target audiences via appropriate channels, including: Social media, Email, Channel-specific media., Etc.
- Use data-driven insights (e.g., campaign results, conversion metrics) to evaluate performance and continuously improve marketing efforts.
- Take ownership of assigned individual marketing tasks as part of the broader marketing plan.
- Develop and manage ongoing marketing strategies for all channel accounts with clear ROI focus and detailed execution plans.
- Contribute to a team-oriented environment, offering support across departments as needed—including occasional tradeshow attendance and training activities.
Desired Skills and Experience
- Minimum of 2 years’ experience in a marketing-related role within IT industry, focused on B2B markets; experience in Channel Marketing or working a vendor is a plus.
- Relevant higher education (bachelor’s degree or equivalent).
- Proven experience in developing and managing marketing content.
- Solid understanding of marketing principles, both traditional and digital channels (e.g. social media), as well as market research.
- Experience in marketing data analytics and tools.
- Excellent computer skills, including MS Office; design software and data apps is a plus.
- Well-organized and detail oriented.
- Commercial awareness and a creative mindset.
- Fluently in English—both spoken and written.
- A team player who can also work independently, with high self-motivation and a drive to deliver impactful results.
We offer you.
- Competitive salary package.
- Bonus program.
- Flexible and dynamic working environment.
- Healthy work-life balance.
- Growing position with future career developing opportunities. Interested?
Please send your CV to: https://tp-linknordic.careers.haileyhr.app/.
Applicants whose profiles match our criteria will be contacted for a first meeting at our office.
Lena Klingvik